Arriva UK Trains , one of the largest train service providers in the UK , is a powerhouse in the transport service industry , so what ’ s the next step ? A Digital Train program – transforming passenger connectivity
Arriva UK Trains is transforming rail journeys with digital innovation , and a firm commitment to providing an industry-leading experience for passengers through its Digital Trains programme . The programme is all-encompassing , including onboard connectivity for passengers and staff , data analysis and even an entertainment pilot .
Kevin Ives , Digital Transformation Director at Arriva UK Trains , is heading up the programme , and he explains how it is putting the focus on the customer :
“ The transformation programme uses emerging technology to add value to the customer experience . We are changing how we deliver passenger connectivity , and how we use connectivity and aggregated information to drive both internal and external change in the quality of the experience felt by our customer .
“ From a passenger perspective , the change in use of mobile technologies means people expect to be connected when they travel . People expect to have those services as a minimum .” Ives believes that with a huge increase in the number of mobile devices and services available to passengers , the Digital Trains programme is fundamentally about
54 November 2016