Business Chief Europe Magazine November 2016 | Page 65

TECHNOLOGY our vision to deliver truly connected mobility and now , thanks to our partnership with EE , we will have the fastest and most reliable Wi-Fi in the country . We ’ ve just made it far easier to do business on the move .”
And it doesn ’ t stop there . Arriva has been experimenting with the range of services it can off offer , including a recent pilot project of infotainment solutions .
“ We are experimenting with a variety of movies and series cached on board . These can be watched and downloaded on train . So far , we ’ ve received some strong , positive feedback ,” Ives says .
Passengers in the driving seat The heart of the Digital Train programme is driven by the passenger needs and this inspires the entire connectivity journey . “ It ’ s about making the right investment with our partners to open up new

2003

The year that Arriva UK Trains was founded

opportunities . We believe it will drive major operational benefits in terms of us running a railway service , but ultimately it ’ s about how those operational experiences impact on the passenger that ’ s important ,” Ives says . A good example of this is the work of Vivacity – a technology start-up supported by the HackTrain
RailTech Accelerator – which is providing smart , hyper-local data through its intelligent transport systems . Its camera systems have real-time analytics capabilities , meaning it can give
Arriva detailed information about the number of people in a train station or carriage , helping it deal with congestion and overcrowding .
Arriva also won an RSSB competition for the development of innovative projects , one element of which is the trial of the MyJrny app . The app uses individual passenger data , creating a personalised travel
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