TECHNOLOGY
service using real-time information . It uses Bluetooth technology to pay for journeys – again making the customer experience smoother .
Next stop Looking ahead to the future and connectivity across the industry , Ives believes that with the consumption of data increasing more and more through multiple innovative consumer hardware , Arriva will continue to collaborate and innovate to help develop increased digital capabilities .
The Digital Train programme seeks to draw these streams of activity together and incorporate them alongside the services that Arriva already offers to passengers , to help inform the passenger journey .
“ We ’ re planning interesting customer experience developments for passengers and this programme is about taking it to the next stage ,” says Ives . This focus on the passenger , exploiting every opportunity that technology can offer for improved services , is driving Arriva UK Trains towards a truly digital future . www . arriva . co . uk 67