TECHNOLOGY customers all the way from public bodies , financial services companies and multinationals , down to local businesses and residential end-users . It is also works as a trade partner with a number of large international telcos , including Interoute , AT & T , Telefónica Czech Republic , a . s . and A1 Telekom Austria . Swan is part of the Danubiatel holding consisting of three major ICT companies – one running its fixed network services , one for its data centre services , and the other is responsible for its growing mobile business .

Mosny explains that Swan had to seize the opportunity in order to grow as it has done : “ Sixteen years ago , market liberalisation gave us the chance to grow . Considering the high prices the incumbent operator were asking for their services , there was a really good opportunity to grab a part of the market .

“ The incumbent has really been

fighting back . We are still having a problem with the DSL connections where the incumbent is holding 90 percent of the market . That has been actually recognised in the EU / EEC ruling as anti-competitive behaviour . It wasn ’ t easy by far .”

“ In the past 16 years we have been present in the market for fixed services ,” Mosny explains .

“ We entered the market as a challenger to the incumbent operator and have always tried to find more cost effective or efficient ways delivering services to our clients .” A major change for

Swan came in early 2014 when the company successfully tendered to obtain two 15-megahertz blocks , which enabled it to start work on providing mobile services for the entire country . Mosny says : “ That ’ s been the biggest challenge – the decline in average revenue for each user and at the same time the increase in demand expectations .

“ We have a segregated market with

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