“ When a utility project like smart metering reaches full roll out , after a couple of years you start to hit large numbers of devices then , as the IoT market matures , more and more companies connect their complete portfolio ”
ERIK BRENNEIS CEO , Vodafone Global Enterprise
Brenneis . “ For example , only expensive cars were connected at first and then manufacturers moved to a wider mass-market roll out . For instance , every Vauxhall that rolls off the production plant now has wifi powered by Vodafone as standard . “ There are two things driving the increased number of larger IoT projects ,” Brenneis explains . “ When a utility project like smart metering reaches full roll out , after a couple of years you start to hit large numbers of devices then , as the IoT market matures , more and more companies connect their complete portfolio , not just their premium products , so it drives them towards being large customers .”
Transport and logistics is leading the drive of growth in IoT due in part because the car industry is so large . However , Brenneis notes that its actual penetration hasn ’ t been particularly high – even in a mature market like the EU only 15-20 % of cars currently on the road are connected , so there ’ s still huge potential for growth .
On the logistics side , fleet management and container tracking through the use of new telematics products harnesses the insights of IoT to monitor a shifting payload of
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