TECHNOLOGY
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Technology , when used for good , can truly change the world . This is the core belief of Salesforce . org , a social enterprise that places the greatest technology the world has to offer into the hands of non-profits and educational institutions in order to enable them to connect their organisations and accelerate their impact . Salesforce . org is defined by three key pillars , technology , resources and people . These key pillars represent the ways in which Salesforce . org can deliver on its vision of empowering non-profit organisations and educational sectors all over the world .
“ Technology can do the most amazing things when used for social good , but it has to be applicable and appropriate for a non-profit to be able to use ,” says Charlotte Finn , VP Global Strategic Relations . “ What we ’ ve done is developed technology specific for those area . So , we ’ ve taken fundraising technology , volunteer management technology , donation management technology and student management technology and really tailored them to our market . This approach has made a significant difference .”
Formally known as the Salesforce Foundation , Salesforce . org leverages the Salesforce Customer Relationship Platform ( CRM ) and made it accessible to non-profit organisations and developed its own non-profit specific technology solutions . What this does is allow some of the smaller
NOVEMBER 2018