Business Chief Europe Magazine October 2016 | Page 21

“ The Vodafone Arena provides a tangible model of how a stadium can provide an end-toend digital experience – through high speed broadband network connections , rich content displays , interactive technologies and more ”

SPORTING SMART
– Mohamed Al Sadah , Vodafone Qatar ’ s Chief Operating Officer
The ability to share videos , pictures and messages with people online will be an important aspect of the fan experience in six and a half years ’ time .
So a big part of our involvement is supporting the authorities and the large number of stakeholders involved in delivering a World Cup that fulfils the promise of a fan experience like no other .
We are the ideal partner to work with organisations like the Supreme Committee for Delivery & Legacy , helping them realise the promise and the potential of the smart stadium experience . We ’ re also ideally placed to support the State of Qatar more broadly as the country develops the necessary infrastructure around World Cup projects and smart cities such as Msheireb emerge , offering the promise of enhancing people ’ s lifestyle as well as empowering businesses through efficient and sustainable services delivered by an integrated ICT infrastructure .
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