Business Chief Europe Magazine October 2016 | Page 38

Speed your way to the fastest cabin experience available

You email the quarterly numbers critical for the CFO ’ s presentation while your colleague is on a video conference call with headquarters about the new product launch . Next to her , the vice president of marketing is downloading the files for the annual report and live streaming the company ’ s latest ad premiering during the World Cup finals . Sound like a typical day at the office ? It is , except for the fact that it ’ s happening while you ’ re cruising at 39,000 feet . This is the type of passenger experience new technologies like Jet ConneX ( JX ) from Inmarsat are enabling for business aviation customers around the world .
Connectivity for business aviation is not new – what is new is a service like JX that provides connectivity at higher speeds , with higher bandwidth and true global coverage . Rockwell Collins is a provider of the Jet ConneX service as part of its ARINCDirect SM offering .
“ There are several existing technologies , but JX is a game changer ,” said David Stanley , vice president , Business Aviation Cabin Services for Rockwell Collins . “ It provides the fastest broadband connectivity speeds available with usage plans that are similar to what you see with your home cable provider .”
Why do business jet operators care ? Because passenger demand for connectivity is growing . “ The desire for constant connectivity is actually driving the choices that business aviation customers are making in terms of which aircraft they fly ,” notes Stanley . “ If you have access to two aircraft and one has high-speed cabin connectivity and the other doesn ’ t , guess which one is going to be used more often ? Passengers want the same experience on board an aircraft as they do on the ground , and they are making their preferences known .”
Global coverage
Beyond speed , coverage is also an important factor .
“ JX is unique in that it ’ s the first high-speed Ka-band broadband network that supports worldwide operations ,” said Stanley . “ It ’ s a global service with consistently high-level performance and quality of service , which is essential for international operators .”
Because a single company provides JX , business aviation operators can fly across time zones and provide continuous , reliable service to passengers , eliminating gaps in coverage that exist with older technologies . rockwellcollins . com