Business Chief Europe Magazine October 2016 | Page 58

QNET
their business and target customers on different segments — so they have many different needs when they go back to the shop .”
Woo explains that QNET ’ s legacy platform hasn ’ t evolved as quickly as customer needs and expectations . “ Our platform was created ten years ago , so at that time there was not as much social media and not much analytic information ,” he says . “ Basically , we built a platform that was highly customisable , but heavily dependent on IT . So down to a single price change or a single banner change , everything has to be done by IT .”
According to Woo , IT risked becoming a “ bottleneck ” for business growth at the organisation . One of the primary reasons for the creation of the NGP was to free QNET ’ s
Physio Radiance
58 October 2016