TECHNOLOGY using “ three As ” — attractive , agile and analytical . The company worked alongside a team of web designers to ensure that its new , customer-facing site is as visually enticing as possible . Secondly , QNET marketeers will be able to carry out a number of initiatives themselves , including promotions and product updates , with minimal reliance on IT intervention . The third expected advantage comes as the result of big data analytics . “ The platform will allow us to collect valuable information about how customers engage with our sites ,” the CIO says . “ We will be able to get a lot of insights to help us determine what actions we need to engage customers more effectively .”
Development of the platform is expected to be completed in late October , with the help of Delaware | Digital , one of the most experienced partners on Sitecore technology . Pilot sites will launch in Sri Lanka and the United Arab Emirates in November . The two countries were selected because they are among the top performers in QNET ’ s two respective business models and what they refer to as world and local plans . The former involves transacting in US dollars , whereas the latter allows sellers to trade in local currency and be subject to local taxation . Business in Sri Lanka is conducted under the local plan model , and the island ’ s triple-language requirements make it an ideal place to gauge just how effective
“ Our second objective is to bring agility and scalability to a more modern eCommerce platform ”
Ivan Woo , Chief Technology Officer
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