JUST EAT
within its UK market . This will allow the company ’ s R & D team to look further ahead and consider how technological developments will shape the growth of the business and the industry over the next few years and beyond .
One key aspect of this announcement is a new group ordering system . This will see customers able to add to a single order across multiple tablet devices , as opposed to passing a phone or a laptop between each person . The company has expanded on this with a partnership with Xbox , bringing group ordering into the gaming experience . “ It ’ s about ensuring JUST EAT delivers a frictionless experience to customers , wherever they are . Working with brands
like Apple , Amazon and others , we want our technology to become a permanent feature in our customers ’ living rooms , as well as in our restaurant partners ’ offices and kitchens ,” Fanton says .
Another example of Just Eat ’ s technology and product development , allowing the company to lead the wave of innovation in food tech and enhance the customer experience , is the partnership with Starship Technologies . Just Eat will test autonomous robots from Starship Technologies designed to assist with deliveries .
“ Starship ’ s delivery robots are just the latest example of how we partner with other leading technology companies to enhance the services we offer , giving customers greater flexibility and
70 October 2016