Business Chief Europe Magazine October 2016 | Page 74

JUST EAT

“ People are increasingly moving their lives online and that includes how they order food . They want wide choice , simplicity and increased convenience , and to be able to order from their own homes . Our technology has helped them do this ”

on your doorstep just yet , as Fanton admits that right now testing and feedback is key to moving forward .
“ At the moment this is a trial of a limited number of robots in certain postcodes . We will learn from this trial before proceeding further , but the trial demonstrates our commitment to using our scale and expertise to improve the takeaway experience for customers , help our partners , lead the market and grow the sector ,” he says .

Next order of business …

Looking ahead , the company has plenty of developments under its belt such as NLP ( natural language processing ) which will allow the app to take feedback from customers and use it to create more effective search engine , tailored to the customer ’ s specific needs – all in real time .
“ At Just Eat , we feel we ’ ve just scratched the surface of what is possible in this space and we are committed to championing innovation in the sector . The opportunities are endless and we ’ ll focus relentlessly on advancing technology to make sure our customers and restaurant partners have a delightful experience ,” says Fanton .
To ensure a rich customer experience and retaining those customers , Just Eat maintains strong relationships with its restaurant partners .
“ We have over 62,000 restaurant
74 October 2016