JUST EAT
to execute customer purchases . Just Eat does not hold customers ’ funds and does not take money from customers ’ accounts .”
Tomorrow ’ s menu
For Just Eat , the only way can be up . Fanton admits that the company has its competitors but as a business , the motivation and focus is purely on improving the customer experience and adding value to restaurant partners . These are key to the future success of the company .
“ Our strategy is to be number one in all the markets we operate in and this is the case in all 12 of our markets globally . We continue to focus on ourselves and our customers and on growing and developing our own business . Of
course , continuous improvement is crucial - we certainly don ’ t stand still - and it is part of my role to galvanise our technology and product teams to focus on that ,” he says .
With the statistics showing an increased number of food orders made via mobile phone , Fanton sees that as an opportunity that Just Eat can tap into .
He concludes : “ There is still a huge opportunity for us to encourage people to order online or via the app . When you look at some other markets like southern Europe or Latin America , almost nine out of 10 orders are still made by phone .
“ The overall size of the takeaway delivery market in countries where we already operate is a massive £ 22.9bn , so there is still lots to play for .” 78 October 2016