COFACE
100 and sees a turnover of ILS60mn a year .
Nonetheless , Mandola points to the value of the way his company serves its customers as paramount to the success Coface has achieved , with the importance of word of mouth at the top of his agenda .
“ When you have satisfied customers , they talk about you , the company and the service in a very positive way . Most of the time people will come to us because of word of mouth from someone that has tried our product and our services ,” explains Mandola .
“ If all of the representation of the company , service and product is positive and it comes from customers that you have satisfied then it is much healthier because they can share their positive experiences with friends or with suppliers that can then become future customers . The process continues because they can then suggest the same service .”
OCTOBER 2018