Gaining market share
COFACE
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Carmine Mandola would like to express a special thank you to his team for their continued hard work and dedication to Coface Israel as without them achieving 15 % of the market share would have been impossible .
“ This has seen Coface Israel respond to that demand with Easyliner which I believe is tailor-made for this company segment .”
Gaining market share
Over the last 3.5 years , Coface Israel ’ s biggest achievement has been to hold an impressive 15 % market share of the insurance industry in Israel . However , Mandola is adamant that Coface Israel is not finished there . “ I believe we can expand this 15 %.
There is a lot of work that still needs to be done but a key target is to increase this percentage further .”
Mandola believes there are three key phases to remaining profitable and generating business when entering Israel ’ s busy insurance market . “ You have the phase when you first enter the market and you get some customers . The second phase , which is where we currently are , is where you achieve rapid growth . Lastly , you have to keep going with your ambition in
OCTOBER 2018