LEADERSHIP
30
Today ’ s consumers live in an ‘ on demand economy ’ where , with a few taps and swipes of their devices , they can have the goods and services they want , exactly when they want them . As more enterprises are able to offer this instant gratification , customers ’ wants and expectations are ever changing in real time .
What differentiates today ’ s top-tier companies is that they can shift and change their project cycles to meet these demands mid-stride . To do this , organisations must be nimble and adapt to the market ; communicating any changes to their teams so that the right person is working on the right task at the right time .
Automation could play an instrumental role here – and this belief has formed the backbone of Wrike , a software-as-a-service ( SaaS ) company that sets out to help teams and organisations achieve operational excellence . Having started out in the US , Wrike is well on its way to expanding overseas , with Europe as a key target market for growth . By eliminating monotonous , non-value adding tasks Wrike believes it can drive operational excellence through automation – and it seems that many businesses also share this view . In the Digital Work Report 2018 commissioned by Wrike , nearly half of those surveyed ( 45 %) in the UK believed that automation would give their company a competitive advantage . With Wrike , teams can create and share their project schedules on the collaborative work management platform . At any point in a project cycle , they can run reports to see the status of tasks in real time . They can also duplicate these task cycles to start a new project with minimal effort . Yet , perhaps the main advantage of the platform is that it offers a so-called single source of truth , whereby employees don ’ t have to trawl through emails for information or data as it ’ s all up to date in one place .
In his previous role at software firm Articulate , Frazier Miller , our interviewee , says that his team used Wrike ’ s platform to ensure all colleagues were on the same wavelength when working virtually
OCTOBER 2018