a baseline assessment , strategy design and results delivery plan . “ There needs to be a thorough understanding of the starting point of the business ,” details Haddad . “ This is achieved by conducting extensive interviews of the leadership team , the customer facing employees as well as the customers themselves , and by analysing key metrics of the business such as financials , operational metrics , organisational elements , competitor benchmarks , etc .”
Once the starting point is understood , Haddad further explains that it is then time to articulate a mission , vision , or objective , along with the ‘ what ’ and the ‘ how ’ of the strategy , highlighting the key priorities and enablers that will bring the strategy to fruition . Finally comes the results delivery plan , “ this is where most strategies fail . They look extremely nice and ambitious on paper , but practically they are impossible to implement . Experienced strategy
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