Business Chief Europe Magazine October 2023 | Page 105

ENTERPRISE ARCHITECTURE
Providing companies with the speed , resilience , scale and agility to remain relevant , Zeller describes the platform as a ‘ win-win ’.
“ The client gets the best benefit , AWS is being chosen as the long-term cloud partner and we as Accenture can offer the Velocity engine and the surrounding consulting skills .”
Sustainability and generative AI topics for the future With organisations facing ever-increasing challenges globally , from pandemics to conflicts , Zeller believes that issues such as sustainability will be a topic that continues to gain traction .
For example , Zeller describes the substantial increase in CO2 certificate prices , which represent the amount of emissions for which financial responsibility is assumed through support for climate protection projects .
“ A few years ago in Central Europe , national governments debated price increases for those CO2 certificates that the governments thought would be significant . These discussions were intense , but then the pandemic struck , followed by the war in Ukraine . In a remarkably short time , the prices that many had feared would cripple the economy surged by 1.5 to 2 times . It ’ s a testament to how swiftly history can unfold and disrupt business . Many companies are now grappling with these changes , often unprepared because they hadn ’ t anticipated such shifts .”
As a result , ways must be found to implement holistic business and IT sustainability , enabling companies to have cost-efficient IT departments and run their company in a cost-efficient way .
“ Sustainability can be approached on a micro level , focusing on relatively isolated optimisations that contribute a small piece to the bigger picture . However , to truly implement sustainability , a holistic perspective on a company and its ecosystem , the entire end-to-end value chain and the corresponding sustainability drivers is required .
“ If you ask the questions of how to make IT greener , how to make internal business operations greener and how to make supply chain or even suppliers
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