Business Chief Europe Magazine October 2023 | Page 63

PEOPLE | CULTURE

HIGHER RETENTION MEANS WE ’ RE ABLE TO INVEST IN OUR PEOPLE THROUGH PAY RISES , PROMOTIONS AND TRAINING

Claire Hollands CEO , MullenLowe UK
jobs compared to other knowledge workers , according to the latest research from Ivanti .
Almost three-quarters ( 73 %) of workers said they were facing an increasing workload , while 23 % are experiencing a loss of connection with their colleagues .
Flavell ’ s personal take is that leaders must “ collaborate , communicate , connect and care ” for their people in order to boost motivation levels .
“ Putting people first ensures that you always have your finger on the pulse and can create an inclusive , productive workplace that people enjoy working in ,” she adds .
“ Any senior C-suite role must be an active participant in conversations around wider business operations . Recognising that it ’ s the people that make a business ’ strategies successful is what distinguishes great leaders .”
Hollands , meanwhile , believes senior executives have a duty to create an ethos of ‘ high challenge , high support ’.
She explains : “ High challenge is about empowering teams to be entrepreneurs , so they are courageous in their decisionmaking , agile in their approach and act with a healthy competitive spirit . High support is about creating the right environment , with safe spaces to give feedback or by encouraging ‘ test and learn ’ with failure .
“ Ultimately , it ’ s about setting a team up for success and being there when they fall .”
People build businesses Notwithstanding the clear purpose of instilling a people-first culture , peel back the curtain and leaders will find the financial benefits could also be plentiful .
As highlighted , businesses with a happy workforce will likely see a surge in productivity and , as a result , stand a good chance of enhancing financial outcomes .
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