TECHNOLOGY | GENERATIVE AI
For businesses this has all kinds of applications , from drafting quick paragraphs for a blog post to creating sample operational strategies .
“ Of course , it all needs to be verified and approved – and probably heavily edited – by a person before it goes into production ,” Pedersen continues , “ but it ’ s a great starting point for shaving down the time needed to complete a task and freeing up that worker to focus on more important things .”
Kelly digs deeper into gen AI ’ s uses , highlighting the extent to which it can help marketing and sales teams . This includes rapidly digesting mountains of data to hyper-personalise customer interactions , identifying growth opportunities and suggesting opportunities for upselling . “ For all businesses ,” Kelly adds , “ generative AI is likely to offer tools that have the potential to create enormous value , opening new frontiers in creativity and innovation as the technology develops and matures .”
Overcoming AI hesitation As one would expect , the rise of generative AI has proved overwhelming for some leaders who remain unsure about taking such a bold , transformational step .
Sanz Sáiz believes there are four key steps for overcoming such hesitation : 1 . Assess where you are 2 . Reset your ambitions 3 . Define the roadmap for transformation 4 . Manage risk
“ I think we have reached a point of no return , as industries like health and education will be reshaped forever ,” she adds .
“ We will see new standards in terms of efficiency and new business models emerging . It will be difficult to remain relevant without embracing these technologies .”
Kelly , meanwhile , contends that business leaders should consider the exploration of generative AI as a ‘ must ’, rather than a ‘ maybe ’.
“ Generative AI represents a leadership moment ,” he goes on . “ It can create value in a wide range of use cases , while the economics and technical requirements to start using it are not prohibitive .”
The message from Pedersen is to gain plenty of hands-on experience as soon as possible .
“ It might seem overwhelming now , but many industries will be able to find substantial benefits from embracing generative AI ,” he concludes .
“ The technology is still in its early days , so don ’ t be afraid to experiment – the key is finding out where it does and doesn ’ t work well to see how it best fits your own business and working practices .” businesschief . eu 71