Sustainability must no longer be an after-thought , but a central component of corporate strategy and the decision-making process at boardroom level
SUSTAINABILITY | STRATEGIES
Sustainability must become central to corporate strategy
Sustainability must no longer be an after-thought , but a central component of corporate strategy and the decision-making process at boardroom level
WRITTEN BY : TOM CHAPMAN
All experienced leaders are well accustomed to outlining company-wide strategies , taking into account growth trajectory , expansion plans and financial performance .
These days , however , there is perhaps one point of strategy which is considered to be more important than anything else : sustainability .
The modern-day CEO must prove to employees , customers and shareholders alike that their business plans are being delivered in sustainable fashion ; they must strive to find the perfect balance between profit and planet .
Much like technology , we have reached a point where sustainability can no longer be considered a siloed function , but should instead be factored into the decision-making of every division and department .
Big-name organisations which once drew praise for the ambitiousness of their sustainability targets are now being
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