MISSION ZERO
explains . “ This is as much a social programme as environmental , and is about how we can put more income into communities .
“ Businesses like Vodafone and other tech companies make their impact with their technology – Vodafone has done great work to get mobiles to people in Africa . For a carpet tile manufacturer we can ’ t do this , so we make a difference with raw materials .”
Sustainable is profitable The commercial business case for sustainable investment , beyond simply becoming more efficient and using fewer resources per square foot of carpet , has also been proven by Interface .
“ Once you arrive with a new sustainable product or innovation you can expect a premium for it because you have invested in its sustainability – there is a hard business case for investing in it ,” Arratia says .
“ There are softer business cases too , like the ability to recruit and retain people . At the end of the day , we are a carpet company which , on the face of it , may not sound that exciting . I moved from Vodafone to work in this industry because I was won over
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