Business Chief Europe Magazine September 2016 | Page 28

SUSTAINABILITY

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Why is Enel getting involved with Formula E ?

Enel closely followed the inaugural season of Formula E , and saw it become one of the most important automotive initiatives to promote the development of electric mobility , making it the right platform for technological cooperation that could boost innovation in e-mobility .
The partnership offers Enel a high-tech testing ground for the ongoing development of its green power technologies and also allows the company to showcase its e-mobility products and solutions to a global audience .
Considering its growing international popularity and reach , the competition offers a great opportunity to boost global awareness of sustainable mobility , smart cities and new energy models . Moreover , by locating the races in city centres , Formula E enables people who may not necessarily be racing fans to get to know and experience new green smart technologies .
28 September 2016