As many as 70 % of digital business initiatives will have failed to deliver this year .

Why , when digital offers huge potential to drive competitive advantage , has it continued to disappoint ? And why , when the potential to engage customers throughout their buying journey is so great , has digital failed to deliver ?

The answer is a lack of joined up thinking . In an attempt to inject greater innovations and agility into their businesses , many departments have pushed ahead with their own programs , leading to a bi-modal approach to IT investment . This has created a complex web of applications and solutions , across multiple and disparate platforms .

Fujitsu can help organisations bridge the digital disconnect with an integrated , end-to-end approach to digital business transformation . Discover how by clicking HERE .