Business Chief Europe Magazine September 2017 | Page 65

PREPARATION
CONSTRUCTION

PREPARATION

Projects such as these require a great deal of primary research and planning on the part of Tilley ’ s small team : “ We spend a significant amount of time each month looking at supply , demand , absorption , forecasting , and pricing , and as such we keep ourselves ahead of the curve ,” he states . “ We report these figures on a monthly basis , focussing on tier 1 carrier-neutral colocation markets , as well as secondary European markets . Looking at this ensures we ’ re not going to mistime the market and that our clients are kept in the loop appropriately .”
JLL also keeps its finger on the pulse of industry trends which are less specific to the company , such as the evolving infrastructure of cooling solutions and increasing power densities . The business is also seeing a greater emphasis on connectivity , and across Europe , more collaboration with private equity banks looking for industry-strong capital to buy them out for their platform and become more competitive . This is where JLL ’ s expertise in corporate
advisory as well as real estate advisory becomes particularly useful .
“ We ’ re really trying to position our team to help those businesses which are private equity-backed look at alternative finding options and , as such , help more mature institutional capital enter the market , therefore aiding liquidity and a continued growth of the data centre sector ,” says Tilley .
He concludes : “ We ’ re also forecasting that we ’ re going to see more end-user development in the market ; we ’ ve seen a lot of hyperscale cloud end-users acquire large chunks of colocation infrastructures from third party operators , and I think the next wave of development will be ground-up development with close proximity to established colocation footprints . We ’ ve seen proof of this already and are excited to be a part of it .” www . businessrevieweurope . eu 65