A giant in the industry , Houghton International is evolving all the time – and as Director of Marketing Mervyn Chung-Fat explains , its impact is stronger than ever
Houghton International , the global metalworking fluid solutions provider , continues to go above and beyond to ensure top-rate relationships and collaborations with customers . With multiple Customer Solutions Centres being set up at an incredible rate across Europe , changing regulations across the continent , and a huge upcoming combination with Quaker , Houghton stands strong in the eye of the storm .
Mervyn Chung-Fat is the Director of Marketing for Houghton in the EMEA region , and the Automotive and Aerospace sectors globally . Chung-Fat spoke with us last year about the work Houghton was doing , and to say the business has evolved since then would be a gross understatement . However , the focus remains the same .
“ We want to be working much more closely with our customers , and are trying to develop solutions that are much closer to their needs ,” he explains .
Hence the development of the Customer Solutions Centres . Four new locations have recently been opened in Italy , Germany , Spain , and the UK , designed to bring Houghton and its customers into a more collaborative partnership . “ We ’ re trying to resolve problems ahead of time ,” says Chung-Fat . “ As we work more closely with customers , we can better understand what their main overall objective is , so it ’ s
82 September 2017