ASAHI EUROPE LTD
108
“ WHEN WE WORK WITH SUPPLIERS WE DELIBERATELY LOOK FOR PROGRAMMES WHICH WILL HELP TO REDUCE OUR CO2 FOOTPRINT , IMPROVE RECYCLING RATES , REDUCE WASTAGE , INCREASE RECYCLED CONTENT AND AID OUR TRANSITION TO GREENER ENERGY ”
— Ian Brenton , Head of Procurement , Asahi Europe
– there ’ s quite a large capital investment before you bring on stream new capacity .” For cans , Asahi Europe partnered with a new entrant in the market . Their mutual relationship helped the upcoming company to establish itself , while Asahi gained a partner aligned with its strategy . “ Supporting growth in glass or aluminium , or stainless steel for kegs , are not quick decisions to implement ,” says Brenton . “ You have to plan for the long term , and we often see five year plus contracts . If it ’ s corrugated or cardboard , typically used for con-
SEPTEMBER 2019