ASAHI EUROPE LTD
110 accomplished . For FSDUs , these are in-store display units and key opportunities to emphasise the premium nature of products . A tender for suppliers resulted in a 50 % reduction in lead times as well as a move to higher quality printing , whilst paying significantly less than before . POSMs , meanwhile , were previously delivered by a number of different suppliers . Following a tender , Asahi Europe has been able to consolidate orders for fewer shipments , streamlining the process and having the knock-on effect of reducing the carbon footprint stemming from reducing its need to ship goods around the planet . For Asahi , sustainability is always a consideration in the process of procurement . “ From a sustainability standpoint , when we work with suppliers we deliberately look for programmes which will help to reduce our CO2 footprint , improve recycling rates , reduce wastage , increase recycled content and aid our transition to greener energy ,” says Brenton .
For Brenton , Asahi Europe ’ s aim for the future is simple : “ to become a premium beer powerhouse .”
“ ALMOST OVERNIGHT WE ACQUIRED HALF A MILLION HECTOLITERS WORTH OF MANUFACTURING IN THE UK ”
— Ian Brenton , Head of Procurement , Asahi Europe
SEPTEMBER 2019