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Millennials and members of Generation Z expect a greater degree of flexibility in terms of business travel . We sat down with Rieder to explore the ways in which Pentahotels is harnessing innovative technologies , embracing a new ideology centred around corporate social responsibility and forging new collaborative partnerships with companies dedicated to digitally transforming the guest experience in response to changing demographics and customer priorities .
“ We ’ re actually seeing talent choose their employer based on the flexibility
of the company ’ s travel policy ,” he says . “ Also , it ’ s very important to them that , at the beginning or end of a business trip , they can add a night or two , which brings together the business and leisure components of their trip .” The rise in “ bleisure ” travel is well documented : global technology company Expedia found that , of the approximately 400mn Americans that travelled long-distance for business in 2018 , approximately 60 % of them extended their trip by at least a day . “ We ’ re seeing more and more business travellers , who would previously have
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