ZWOLLE , THE NETHERLANDS
Cambridge , US Zwolle . the Netherlands
57
ZWOLLE , THE NETHERLANDS
Across the globe , we can encounter many inspiring examples of how to redesign our cities , simply by taking this other perspective . Let ’ s start in the country I was born , the Netherlands , and zoom into the small city of Zwolle . Here , for instance , the plastic road was invented and created . A new modular bicycle path made from recycled plastics . It matches up to the equivalent of 218,000 plastic cups . So you cycle on waste ! The road has higher longevity than conventional surfaces , can with-
“ CITIES ARE BECOMING MORE SUSTAINABLE YET TO REACH OUR GOALS , CITIES MUST EMBRACE MORE , AND ALSO MORE RADICAL , INNOVATIONS ”
— Marga Hoek , Non Executive Director and author of The Trillion Dollar Shift
europe
. businesschief . com