TECHNOLOGY | GENERATIVE AI
THE AVERAGE ROI IS JUST 5.9 %, WELL BELOW THE TYPICAL 10 % COST OF CAPITAL
Giorgio Danesi EMEA Leader for Data and Technology Transformation at IBM Consulting
He cites an example from the recent US Masters golf tournament where IBM used generative AI to create real-time , AI-generated commentary for any player .
This is similar to how UAE-based telecommunications company du used an AI avatar to commentate on matches and also predict – with incredible accuracy – the outcome of matches in a Padel tennis tournament in Dubai .
But AI is not all fun and games . From a business perspective , there are many possibilities and challenges .
Mourtada says that the potential benefits of implementing generative AI for businesses are significant . Generative AI can expand labour productivity by automating repetitive tasks and accelerating manual processes . It can personalise customer experiences by creating tailored content and recommendations . Generative AI can also drive innovation and R & D through generative design , enabling the exploration of new possibilities and solutions . Furthermore , it can support the creation of new business models and improve decision-
100 September 2023