PEOPLE | CULTURE
C
ULTURE EATS STRATEGY FOR BREAKFAST .
It ’ s been nearly two decades since legendary management consultant Peter Drucker coined the phrase , and never has it been more relevant .
“ Your people are the ones carrying out the strategy , and if they are unhappy or marginalised , you are sure to fail ,” says Dubaibased Edward Matti , Managing Director of CCM Consultancy .
Edward , who has been helping organisations undergo culture change for 25 years , has seen a surge in demand for culture transformation initiatives in the post-pandemic era , and especially in the Middle East – where the region is undergoing huge economic and digital transformation .
“ Companies are rethinking the way they operate and the way they engage their teams . They want to ensure they have a connected and collaborative workforce . They want the company values to mean something to every employee and have the collective strength to achieve the objectives set out .”
And increasingly , they realise this cannot be achieved via transactional relationships with staff – you need a transformational , peoplefirst culture .
It ’ s not about putting people ahead of revenue and profits , Edward says , it ’ s about realising that people and profits go hand-inhand . Those very people are the reason a company achieves sales targets , provides great
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