Experts from IBM Consulting EMEA and BCG Middle East share their views on the best generative AI playbook for business success in the Middle East and Africa
TECHNOLOGY | GENERATIVE AI
The how , what and why of Generative AI for business
Experts from IBM Consulting EMEA and BCG Middle East share their views on the best generative AI playbook for business success in the Middle East and Africa
WRITTEN BY : KATE BIRCH
There is no escaping generative AI . It seems not a day goes by in the business world without another landmark iteration , playbook launch , or attention-grabbing concerns over the very existence of humanity .
Artificial Intelligence is nothing new , of course , but the launch of ChatGPT in November 2022 was a tipping point similar to the advent of public internet access .
“ We often hear people talk about this being a ‘ Netscape moment ’. What Netscape did was take something that was in the hands of highly technical people – the worldwide web – and put it in the hands of the consumer , opening everyone up to a whole new world of possibilities ,” says Giorgio Danesi , EMEA Leader for Data and Technology Transformation at IBM Consulting .
It is not just consumers and businesses that are wondering what the Brave New World of generative AI will bring – governments are also rightly concerned , but also embracing the possibilities , especially in the Middle East , where Saudi Arabia and the UAE are leading the generative AI charge .
Leading chip manufacturer Nvidia – in partnership with Saudi ’ s AI agency – inaugurated a generative AI centre of excellence along with an academy of AI . Deloitte Middle East also launched a regional AI institute , with a focus on generative AI and machine learning .
One of the more enlightened approaches to this technology is from the Government of the UAE , which even launched a guide outlining ‘ 100 Practical Applications and Use Cases of Generative AI ’.
“ We have seen Artificial Intelligence play a significant role in shaping how humans interact with modern technologies and machines , and we can use it as a driver of future diverse and flexible innovations that keep up with rapid cultural and technological transformations and open up new horizons for innovation ,” said His Excellency Omar Sultan Al Olama , UAE Minister of State for Artificial Intelligence , Digital Economy
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