UPFRONT | EDITOR’ S MESSAGE IF I COULD, I’ d do all my business floating off the coast of Hawaii. Who wouldn’ t? Of course, when Melanie Perkins was there kite surfing, the stakes were higher. Having already famously received close to 100 pitch rejections, she’ d travelled halfway around the world to try again. Thankfully, she succeeded, and the rest is history – although, we can think of worse places to receive rejection No. 101.

In this issue, we chart her journey, exploring how she and her co-founder husband Cliff Obrecht knocked down doors, wedged their feet firmly in the gap and grew a business that’ s as much a force for good as it is a tech firm. I loved writing it.

We’ ve also got the top CEOs under 40, a look at why customer experience is a crucial tool for luxury brands and a trip to the world’ s remotest places with Henry Cookson.

Thanks for reading.

MATT HIGH

EDITOR-IN-CHIEF

CONTACT ME businesschief. com. com 7