THE NEW DIGITAL NORMAL
While the age of streaming steered the average viewer away from purchasing DVDs and Blurays and towards collector and media specialist markets, physical computer game releases have still remained a celebrated medium across the wider industry. However, on 1 July PlayStation announced it would no longer be releasing physical games from January 2028, opting instead to only release content in digital form via the PlayStation Store. PlayStation says this decision comes as the industry continues to shift away from physical media, as consumer trends show there is a greater preference for digital content. However, many in the industry have suggested this is an effort to cut costs and exert greater control over media ownership. businesschief. com 19