Business Chief Magazine June 2026 | Page 115

How the FIFA World Cup 2026 has become one of the largest business ecosystems for global brands in history
S P E C I A L R E P O R T
FINANCE
How the FIFA World Cup 2026 has become one of the largest business ecosystems for global brands in history
Written by: Alec McDonnell
S P E C I A L R E P O R T

THE USINESS

OF

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