FINANCE

Peggy Roe Executive Vice President and

Chief Customer Officer Marriott International

FOOTBALL isn’ t necessarily the first activity you might think of when discussing luxury experiences. Nonetheless, Marriott Bonvoy plans to bridge these two worlds to offer World Cup fans unique guest experiences across Canada, Mexico and the US. Throughout the tournament, the brand’ s portfolio of hotels and fan activations will offer inside access to the World Cup through immersive hotel stays, such as the chance to stay at the New York New Jersey Stadium, one night before match day. The brand has also teamed up with Visa to simplify payment options for fans as part of its For Fans, Everywhere campaign,

paying tribute to supporters who are willing to travel across the world to just watch their favourite team play. The campaign is also highlighted by football icons Erling Haaland and Vinicius Júnior, two players who are well-known for their strong fan connections.“ Our campaign taps into a core truth about World Cup fans: travel is more than a journey- it’ s a way to get closer to the people, passions, and places they love,” says Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International.“ As a lifelong travel partner, we’ re proud to support fans at every stage of that journey- from first matches to traditions passed down through generations.”