THE BUSINESS CHIEF INTERVIEW

These are not branding exercises. They are, Jeff argues, the measures for genuine accountability. Formula E has committed to science-based targets that require the organisation to cut its carbon footprint by 5 % year on year until 2050. That means a 5 % reduction even as the championship continues to grow, adding races and entering new territories. This means it needs to do everything more efficiently, such as rethinking its entire freight operations and global logistics.

Sustainability is not a compromise The dominant misconception around sustainability, Jeff believes, is that it means paying more for less.“ When people hear the word sustainability, what they really hear is compromise,” he explains.“ A lower quality product that’ s more expensive to implement. That’ s what they hear.”“ We can find a thousand examples in this business of sustainability meaning cost saving or even commercial revenue,” Jeff says. Transporting cars and equipment around the world to each Formula E race destination used to take three planes, but through re-engineering equipment and changing strategies this was cut down to just two. This both cut emissions by 25 % and“ saved a chunk of money”. Traditionally, large teams of engineers and broadcast technicians travel with equipment to each race location around the world. Formula E has been shifting

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60 June 2026