WHY THE CEO-CRO ALLIANCE IS RISING
CEOS ARE PRIORITISING GROWTH: 62 % rank it number one in 2024( Gartner)
ALIGNMENT SHOWS UP IN OUTCOMES: 1.6x faster revenue growth and 1.4x better retention for highly aligned teams( Forrester)
REVENUE ACCOUNTABILITY IS CONSOLIDATING: 32 % currently have a cross-channel revenue owner and 89 % planning to( Forrester Consulting)