FINANCE
I need from Chris is really a deep understanding of what challenge the customer is facing and what’ s motivating them,” he says. For Chris, the CRO’ s priority is strategic discipline:“ I look to David’ s leadership to help us prioritise and determine what warrants pursuit, and also what we are capable of pursuing. The CRO needs prioritisation, setting out what bets we’ re making as an organisation and then the rallying of the necessary resources to achieve the outcome.” As businesses look ahead, this kind of partnership will only grow in importance. AI adoption will accelerate, customer expectations will rise and technology cycles will continue to compress. In this environment, organisations that treat strategy and revenue as separate functions will struggle to respond with speed or coherence. Those that integrate the two will be better positioned to grow consistently and handle complexity
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