I envisage humanistic capitalism and human sustainability as a great harmony that coexist and enrich each other
Brunello Cucinelli Founder and Executive Chairman Brunello Cucinelli
BRUNELLO CUCINELLI’ S sustainability strategy is rooted in its philosophy of“ Humanistic Capitalism”, which frames environmental and social responsibility as inseparable from long-term economic value. Its 2023 non-financial statement set out climate targets to reduce Scope 1 and 2 emissions 70 % and Scope 3 emissions 22.5 % by 2028, measured against a 2019 baseline. The company reports full lifecycle accounting of greenhouse gas emissions, water use and waste, reflecting a methodical approach to measuring its footprint.
Most of the brand’ s production takes place in Umbria and neighbouring regions
BRAND PHILOSOPHY
Pursuing“ an inclusive sustainability of material and spiritual values”, with profit earned“ in an ethical way, never at the expense of people nor the planet”. in Italy, where it works with small ateliers and craftspeople on knitwear and tailoring designed for longevity and repair.
Recent reporting highlights progress in increasing certified cashmere and wool, investment in renewable energy at company-owned sites, and the expansion of in-house garment restoration and care services. The overarching emphasis is on durable design and regional supply chains rather than rapid turnover or large-scale recycling systems. In a 2025 guidance statement, founder and Executive Chairman Brunello Cucinelli described the company’ s ambition as achieving“ healthy, gracious and sustainable growth accompanied by balanced profits,” linking business performance to stewardship of people and place.
That philosophy continues to shape sourcing decisions, workforce development and the brand’ s long-term commitments to its home region.
businesschief. com
153