One in three consumers globally identifies as a flexitarian
FOOD SERVICE & WORKPLACE CATERING
ONCE A HEAVYWEIGHT in the vegan and vegetarian market boom in the 00s, companies like Beyond Meat have taken a step back from dominating the alternative foods stage. Instead, consumers have paid with their feet and sought out more authentic plant-based options rather than meat substitute products in recent years. Companies like Meatless have focused more on independent flavour and nutrition, such as less focus on imitating animal protein and more providing their own benefits with plant-based proteins. Additionally, many consumers are taking the‘ flexitarian’ approach to eating meat by reducing their consumption and opting for other nutritional foods. Now, almost 33 % of consumers now adopt this flexitarian title, making it one of the fastest-growing dietary trends.
33 %
One in three consumers globally identifies as a flexitarian
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