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Shein marketplace starlight social Las Vegas – Cosmoprof North America 2026

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Company: SHEIN Revenue: US $ 38bn Founded: 2008

An enigmatic but major figure in Asia’ s business and fashion industry, Chris( also known as Sky Xu) founded the fast fashion brand in 2008, with the company immediately growing popular among younger consumers in more than 150 countries worldwide. Within a decade of its founding, Chris’ s leadership established Shein as a US $ 100bn enterprise at its peak valuation and today, he helps uphold its position as one of the most recognisable names in global fashion. Additionally, Shein has become one of the world’ s most downloaded shopping apps and expanded beyond fashion and into lifestyle retail categories like beauty, health and electronics. Built on an on-demand production model that turns new designs into finished products in weeks rather than seasons, Chris’ s Singaporeheadquartered giant has become one of the defining names of global e-commerce. businesschief. com 43