TOP 100 | LEADERS

Title: Chief Executive Officer Company: American Express Industry: Financial Services / Payments

Legacy brands are supposed to dread young customers; Stephen Squeri taught one to recruit them. The Bronx-born lifer, four decades at American Express from analyst to the corner office, has presided over record revenues powered by millennials and Gen Z, who supply most new cards. His playbook swapped stuffiness for experiences, dining reservations, lounges and festival perks bolted to the card, funded by customers who pay to belong. He rebuilt the engine room, doubling down on closed-loop data. Boring would have been easy. The 176-year-old brand has never looked younger.

60 businesschief. com