DR
CREDIT: PORSCHE
DR
MICHAEL LEITERS
TITLE: CEO COMPANY: PORSCHE
INDUSTRY: AUTOMOTIVE MANUFACTURING
LOCATION: STUTTGART, GERMANY
Michael spent 13 years at Porsche before leaving for eight years as CTO at Ferrari and three years as CEO of McLaren Automotive. He returned to Porsche this year to oversee its Strategy 2035.
The three pillars At the press conference, Leiters set out the framework for what he calls Strategy 2035, acknowledging it remains a work in progress – full details are due in the autumn but the architecture is clear, built on three pillars. The first is brand and customer. Porsche, Leiters argues, has a rare and defining duality: it can produce“ highly customised vehicles, right down to completely unique models,
We have set ourselves the no small task to comprehensively restructure Porsche
Dr Michael Leiters CEO Porsche
CREDIT: GETTY IMAGES businesschief. com
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