CREDIT: PORSCHE use of Group platform solutions, faster decision-making and more signal that the goal is a cost structure that earns margins appropriate to the Porsche name.
The road back The financial targets for 2026 are, intentionally, not dramatic. Revenue is forecast at € 35bn to € 36bn – roughly flat on 2025, despite lower delivery volumes, which is itself a quiet signal that pricing discipline is holding. Return on sales is targeted at 5.5 % to 7.5 %, with a mediumterm ambition of 10 % to 15 % once the restructuring runs its course. Net cash flow is expected to recover meaningfully as the one-off charges clear. Most importantly, Leiters was careful about setting specific timelines, saying that transforming the German brand“ will take time. And it will take discipline and determination.” In line with his reported approach to business, it was a measured outlook. Leiters even admitted he would have preferred to hold the press conference later, because questions deserve answers he isn’ t yet ready to give.“ We only want to announce what we can actually deliver,” he told those assembled. At a brand built on precision engineering, it is exactly the right approach. Porsche has navigated challenging roads before. The question now is whether Leiters – the engineer turned executive, the product man who keeps arriving at broken companies and leaving them better – can bring the same systematic rigour to the business that he has always brought to the cars.
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