Business Chief May 2026 | Page 63

TOP 10 | UNICORN CEOs

03

Company
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STYLEDBYSHEIN

Chris Xu

: SHEIN Revenue: US $ 38bn Founded: 2008
While not one for regular public appearances, Chris is recognised as a hard worker behind the scenes of SHEIN and has led the company from fashion-startup status to a globally-recognised business with a US $ 100bn valuation. Under Chris’ s leadership, SHEIN has become one of the world’ s most downloaded shopping apps and has expanded beyond fashion into a retailer in lifestyle categories like homeware, beauty and health and electronics. CREDIT: MODAES businesschief. com
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