Contents
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Start with empathy, intentional listening and a deep understanding of the members’ needs
Jason Rudman EVP BECU features
52 Leadership
Why does the fourth-largest credit union in the US keep looking back to 1864? Jason Rudman makes the case that trust, not rate, is the one thing AI cannot copy
64 Finance
Donald Trump calls climate change the greatest con job ever pulled, but the money has not listened. Trillions keep pouring into sustainable finance anyway
74 People
Your people show up every day, but mentally they’ re long gone. Gallup puts the cost of that quiet disengagement at up to US $ 10tn a year
86 Lifestyle
Back the wrong sport and a sponsorship can cost a brand millions. As the market races towards US $ 181bn, here’ s how the smart money gets it right
US $ 10tn lost productivity Gallup attributes to low engagement, roughly 9 % of global GDP
Source: Gallup