ADIDAS AND FIFA WORLD CUP Adidas has been the official match ball supplier for every FIFA World Cup since 1970, a partnership now past the 50-year mark.

EMIRATES AND ARSENAL FC With stadium naming rights and front-of-shirt sponsorship since 2006, Emirates has achieved total brand association with the club.

RED BULL AND ORACLE RED BULL RACING Transitioning from a simple sponsor to team owner, Red Bull built a franchise that functions as an always-on media platform.

VISA AND THE OLYMPIC GAMES Visa has been a partner of the Olympic Movement since 1986 and became the first global partner of the International Paralympic Committee in 2003.

GATORADE AND THE NFL Gatorade has been on NFL sidelines since 1983, making it one of the longest-running and most recognisable corporate sponsorships in sports history.

SPOTIFY AND FC BARCELONA As FC Barcelona’ s main partner, this sponsorship is designed to bridge the gap between elite sports and pop culture.

MASTERCARD AND UEFA Mastercard is a longstanding sponsor of UEFA Champions League, boasting more than 30 years of sponsorship.

BARCLAYS AND THE PREMIER LEAGUE Initially the title sponsor and now the Official Banking Partner, Barclays has partnered with the Premier League for the past 25 years.

LVMH AND FORMULA 1 Since 2025, LVMH has been a global luxury partner of Formula 1 under a 10-year agreement involving several iconic LVMH Maisons: Louis Vuitton, Moët Hennessy and TAG Heuer.

MONSTER ENERGY AND UFC Prominently featured on the canvas and in postfight interviews, Monster Energy taps into an ultraengaged combat sports audience.