Business Chief Europe Magazine April 2016 | Page 46

WILLIAM GRANT & SONS

BRINGING

BRANDS TO LIFE
With more than 20 years ’ experience , Blackjack is trusted to deliver innovative brand experiences at the point of sale across airports in the UK and the UAE . Why not see what we could do for your brand ?
blackjackpromotions . co . uk
portfolio in particularly novel ways . One such example was the Hendrick ’ s Gin Gin Oscillating Sensory Helmet ( G . O . S . H .) activity . Other more recent examples include the launch of the House of Hazelwood whisky and the Grant ’ s Elementary range launch exclusive to the travel retail channel . Shopper and retail marketing agency , HRG , is responsible for the majority of William Grant & Sons ’ s build and installation of activations in Europe travel retail . HRG is an example of a partnership approach with a dedicated account director , Lucy Tugwell , supporting the business as well as helping to develop creative content .
He adds : “ William Grant & Sons has the ability to move quickly , working in collaboration with partners , to be creative and innovative in our approach which ultimately , of course , helps to drive our business ”
46 April 2016